Serve to Lead® 21st Century Leadership System

EVERYONE CAN LEAD—BECAUSE—EVERYONE CAN SERVE

The Information Revolution has altered the leadership landscape. The need for leadership is greater than ever before.

So, too, the opportunities for leadership are greater than ever before.

The Serve to Lead® System empowers you with the toolkit for transformative leadership in any position--from CEO to intern. It works for you, your team and your organization in any circumstances, in any sector--business, government, not-for-profit or the military. And it applies across the totality of your work and life.

 Read an Excerpt on Amazon.com.

Praise for Serve to Lead®

“An invaluable toolkit for all who seek to lead in the 21st century." —WARREN BENNIS, Distinguished Professor of Business, University of Southern California, and author of On Becoming a Leader

"Leadership as service is so obvious once one has pondered the idea and its application--and, alas, so rare in current practice. This is a superb book." —TOM PETERS, author, The Little BIG Things and In Search of Excellence

“The essential guidebook for 21st-century leadership....[T]his book has changed my life; I urge men and women who aspire to make a difference in the world to let it change theirs as well.” —MARTI BARLETTA, author, Marketing to Women and Prime Time Women

“A book of far-ranging insight, as much about life as it is about business.” —FRANK BLAKE, CEO, The Home Depot, Inc. 

"A really great book." —LEO HINDERY, JR., Managing Director, InterMedia Partners, former CEO, ATT Broadband

"It will be one of the greatest leadership books of the decade." —DANIEL MURPHY, Books2Wealth.com

“Pick up a copy now and use Strock’s insights to turn the raw material of your life into a masterpiece of service.” —DANIEL H. PINK, author of A Whole New Mind and Drive

"Serve to Lead is...one of the best books you’ll read on how to think about service and how to get your leadership to be one of service." —MICHAEL MCKINNEY, LeadingBlog, LeadershipNOW.com

“If you read only one book on leadership read Serve to Lead!” —DOUG DUCEY, chairman, iMemories, former CEO & chairman, Cold Stone Creamery

“‘Who are you serving?’ is the question at the heart of Serve to Lead, and it is the question that will change your entire vision of how you lead....If you are committed to being a truly effective leader in the twenty-first century, read this book—today.” —HUGH HEWITT, broadcast journalist, law professor, New York Times best-selling author, Blog: Understanding the Information Reformation That is Changing Your World

“Serve to Lead is a gift." —MICHAEL J. MALOUF, senior vice president, employee benefit sales, MetLife

“[T]he key concepts in this book can significantly improve one’s leadership and ultimate success.” —JOE BEYERS, chairman & CEO, Ambature, former vice president, Hewlett-Packard

"Serve to Lead has inspired me to actually change my leadership behavior: It's powerful stuff and gets results! It should be required reading of all aspiring CEOs" —TAARIQ LEWIS, Leadership for CEOs [www.taariqlewis.com] 

"There have been many books about servant leadership over the years, but this is one of my favorites....You need this one in your library." —DAVE ANDERSON, LearnToLead.com

“Serve to Lead is a must-read for everyone who aspires to lead through service.” —BILL NOVELLI, former president & CEO of AARP

“With its vision for our transition from a transaction-based to a relationship-based world, Serve to Lead is a blueprint for leadership success.” —ROBIN GERBER, author, Leadership the Eleanor Roosevelt Way: Timeless Strategies from the First Lady of Courage

“Serve to Lead is much more than a stake through the heart—if it exists—of fossilized hierarchies everywhere. Putting service before self, Strock has written an invaluable guidebook to the purposeful life. Boy, do we need it now!” —RICHARD NORTON SMITH, presidential historian, author of Patriarch: George Washington and the New American Nation

Every Day's a Decision®

We strive to serve. From a keynote speech to a half-day, one-day or two-day seminar, we'll work with you to achieve real-time results. We'll help you create your Service Map, a powerful analytical tool to discern, review and evaluate your service priorities--and create accountability on the path to your goals. Going forward, we can be at your side with ongoing consulting as you translate the Serve to Lead® principles into the hour-by-hour, day-to-day steps by which you and your organization can create your own "masterpiece of service."

Related resources

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The Four Questions

Who Are You Serving?

How Can You Best Serve?

Are You Making Your Unique Contribution?

Are You Getting Better Every Day?